Still wondering if your hotel should be on TikTok? The answer is simple: yes, absolutely. And the best time to start? Yesterday. Good news, you’re in the right place with this article on Hotel Marketing on TikTok.
TikTok is a must-have for hotels aiming to connect with younger, social-media-savvy travelers. With over a billion active users, this platform lets you spotlight what makes your hotel unique, build a loyal following, and turn lookers into bookings.
Ready to make your mark? This guide about hotel marketing on TikTok by our Hotel Marketing Solution breaks down the best TikTok strategies to help your hotel stand out and thrive.
Article Summary:
- Understanding TikTok’s Potential for Hotel Marketing
- Creating an Authentic Hotel Brand on TikTok
- Content Strategies for Hotel TikTok Success
- Expanding Reach Through Partnerships
- Paid Advertising Options on TikTok for Hotels
- Tracking and Improving TikTok Marketing Performance
- Staying Updated on TikTok Trends
- Our Final Take on Hotel Marketing on TikTok
- FAQs
Key Takeaways
- TikTok helps hotels engage with younger audiences through short, authentic videos.
- Hotels can grow their reach by using trends, challenges, and influencer collaborations.
- User-generated content boosts credibility and encourages organic sharing.
Understanding TikTok’s Potential for Hotel Marketing
Growth of Travel Content on TikTok
With TikTok’s rapid growth, travel content has become one of its most popular categories. Travelers, especially younger ones, turn to TikTok for inspiration on destinations, activities, and places to stay. Hotels that can capitalize on this trend will gain visibility among an engaged audience, ready to travel and explore.
Audience Demographics on TikTok
TikTok’s core audience includes Gen Z and Millennials, two generations that rely heavily on social media for trip inspiration and planning. Engaging with these travelers on TikTok not only drives awareness but also fosters brand loyalty and, ultimately, bookings. If you’re looking to reach this dynamic group, TikTok is a perfect choice.
For a deep dive into how AI can enhance hotel marketing, read WIWT’s article on the future of AI travel assistants.
Creating an Authentic Hotel Brand on TikTok
Build a Relatable Brand Persona
TikTok’s style is unique—casual, fun, and often spontaneous. Hotels can leverage this by adopting a personable, approachable tone. From fun staff introductions to playful interactions, letting your brand’s personality shine through is crucial. Share relatable stories about your location, staff, or even pets on-site!
Use Trends to Stay Relevant
Jumping on trending sounds, filters, or themes is an easy way for hotels to boost their presence. For example, use popular music clips to showcase stunning views or participate in viral challenges, like “room transformation” videos. Remember, creativity is king—capture the most beautiful and unique elements of your hotel while staying true to trends.
Showcase Local Attractions and Activities
Your hotel is part of a larger destination, and highlighting nearby attractions adds value for potential guests. Partner with local businesses or film quick tours of nearby attractions like beaches, cafes, or historical sites. By promoting your area, you add more reasons for TikTok viewers to choose your hotel as a base for their stay.
Content Strategies for Hotel TikTok Success
Engage with Hashtag Challenges
Creating or participating in hashtag challenges is a fantastic way to connect with a larger audience. Launch a branded challenge, encouraging guests to share their favorite moments using a unique hashtag. This will not only boost engagement but also build a library of guest-generated content you can share.
Highlight Behind-the-Scenes Content
Behind-the-scenes (BTS) content helps humanize your brand, showing the personality of the staff and the daily workings of the hotel. Share preparations for big events, insights into unique rooms, or highlight staff members with fun, quick interviews. BTS content adds authenticity and brings viewers closer to your hotel’s experience.
User-Generated Content and Guest Testimonials
User-generated content (UGC) is highly effective on TikTok because it’s authentic and relatable. Hotels can request permission to repost guests’ videos, showcasing their positive experiences. This not only promotes trust but also acts as word-of-mouth marketing for potential guests. Additionally, encourage satisfied guests to share their experiences on TikTok, and offer small perks to make it easy and rewarding.
For more on leveraging UGC effectively, check out WIWT’s guide to hotel influencer marketing.
Share Guest Experiences and Events
Engage your audience with real-time content from events, guest celebrations, or unique guest experiences. If you host weddings, conferences, or seasonal events, capturing these moments and sharing them with viewers can create a “fear of missing out” (FOMO), drawing in future guests who want a similar experience.
Expanding Reach Through Partnerships
Influencer Marketing for Hotels on TikTok
Partnering with influencers is one of the most impactful ways hotels can increase visibility on TikTok. Influencers can provide tours, review experiences, or even conduct takeovers, reaching their followers who are already interested in travel content.
Choosing the Right Influencer
When choosing an influencer, ensure their audience matches your target demographic and that their content style aligns with your brand. An influencer known for luxury travel may appeal to upscale hotels, while lifestyle or adventure influencers might suit boutique properties.
For more insights on effective partnerships, see PhocusWire’s guide.
Creating Engaging Influencer Campaigns
Collaborate with influencers on custom campaigns, such as “day in the life” hotel experiences or “first impressions” of the property. These campaigns provide authentic reviews and give potential guests an inside look.
Paid Advertising Options on TikTok for Hotels
In-Feed Ads and Branded Hashtag Challenges
Paid advertising options like in-feed ads or branded hashtag challenges give hotels more control over audience targeting. With in-feed ads, hotels can promote unique amenities and target them based on viewer interests, location, or demographics. Branded hashtag challenges, meanwhile, encourage interaction and can lead to large-scale participation.
Targeting Specific Audiences Through Paid Ads
TikTok’s ad platform allows for precise targeting, enabling hotels to reach travelers interested in specific destinations or activities. This approach is particularly effective for promoting seasonal offers or reaching an international audience.
Measuring Success
To ensure your TikTok campaigns are successful, track KPIs like engagement rate, click-through rate (CTR), and follower growth. Analyzing these metrics will help you refine your strategy and understand what resonates with your audience.
For tips on integrating social media strategies with your hotel’s brand, read WIWT’s guide to hotel social media marketing.
Tracking and Improving TikTok Marketing Performance
Using TikTok Analytics
TikTok provides robust analytics for business accounts, allowing hotels to track video views, engagement, and audience demographics. Regularly review this data to identify which content performs best and which areas need improvement.
Testing and Re-iterating Content
As TikTok trends evolve quickly, testing different content types and adjusting based on performance is essential. Experiment with video lengths, topics, and posting times to find what works best.
Staying Updated on TikTok Trends
To keep your strategy relevant, stay updated on the latest TikTok trends and changes in its algorithm. By following travel influencers, analyzing top-performing travel hashtags, and exploring the For You page, hotels can continually update their approach and increase visibility.
Our Final Take on Hotel Marketing on TikTok
TikTok presents hotels with a unique opportunity to connect with a new generation of travelers. Our hotel marketing solution´s advice? Create authentic content and take a data-driven approach. With the right strategy, hotels can engage with potential guests, build brand loyalty, and boost bookings. Start experimenting with these TikTok strategies today to make your hotel stand out in a crowded digital landscape.
FAQs
Posting daily or a few times weekly is ideal to stay visible and engage with your audience.
Behind-the-scenes footage, guest experiences, influencer collaborations, and local attraction highlights are all effective content types.
Yes, small hotels can attract niche audiences by sharing unique, personal experiences that appeal to viewers looking for authentic travel options.
A title
Image Box text
About WIWT
WIWT - Wish I Was There is an AI powered Hotel Marketing Solution.
With our cutting edge Travel Affiliate Program technology hotels can easily connect to influencers, content creators and our AI Travel Assistant.
