Meta recently reported that it has 3.96 billion monthly active users of its core products, which includes Facebook Messenger, WhatsApp and Instagram. Meta also reported that more than one billion Facebook users reach out to businesses using Messenger on a weekly basis. And according to a recent survey 64% of travelers either have used or plan to use AI to assist with travel. That number jumps to 75% for business travelers.
A recent report by Skift Research stated that 64% of travelers are interested in using AI to plan their next trip. 78% of travelers responding to a Siteminder survey said they are open to AI use during planning, booking and during their hotel stays.
Phocuswright in their study The Creator Effect, wrote about the harnessing power of collaboration in travel. It found that 67% of followers consider creators helpful for travel advice, ranking third behind online travel agencies (70%) and friends and family (72%).