At WISH I WAS THERE, we’ve built a game-changing Social Selling platform
where content creators and hotels win together, by generating incremental income.
Influencers & Bloggers earn commissions by sharing their favourite places to stay through their own fully branded Travel Shop.
Hotels, in turn, get incremental bookings with zero upfront cost through our hotel distribution channel.
It’s a win-win — powered by deep industry experience and next-gen AI tech.
Built for how people book travel today: socially, instantly, and with trust.
We’ve worked in travel sales and hospitality for years. We’ve lived the daily grind of a hotelier. We’ve watched influencers struggle to monetise their passion. And honestly? We knew there had to be a better way.
WISH I WAS THERE was born from that experience — a true passion and love for travel and authentic content.
Our mission is simple: Create a better, more streamlined way to socially sell in travel.
One that empowers influencers to become real travel brands — and helps hotels fill rooms without the hassle, risk, or wasted time.
Social media has become the most influential channel
in shaping travelers’ destination choices.
Over 75% of travelers are inspired to visit a specific destination after seeing social media posts about it, surpassing traditional influences like TV, news, and even personal recommendations from friends and family, especially if it is (UGC) User Generated Content.
WIWT is a Travel Affiliate Platform built specifically for the travel industry.
Here’s how it works:
Get their own fully branded Travel Shops, that are built to socially sell.
Book hotel stays directly from the influencer’s Travel Shop.
Receive confirmed reservations — no free stays, no DMs, no guesswork.
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Built equally for influencers and hotels — EVERYONE wins together.
The only Next-Gen Platform that is made for social selling.
We take care of all
the magic – without upfront fees.
Less than 5 min. of your
time to sign up.
He has an extensive track record in hotel distribution as Founder and CEO of Xotels, a leading revenue management consulting company. He also had a key role in the hotel tech venture RateTiger by eRevMax, the first channel manager tool, taking it to market and building it into a leading distribution platform in the hotel industry. Prior he had senior management roles directing the hotel supply teams of Expedia and Hotels.com in Europe and Asia Pacific.
As co-founder and COO of Xotels, he has an abundance of experience in hotel revenue and yield strategies. He has also had a leading role in bringing the RateTiger hotel distribution solutions to the hotel industry. Additionally he worked within management roles in Europe at Expedia and Hotels.com.
JOIN THE NEXT BIG THING IN TRAVEL SALES.
A smarter, faster, fairer way to socially sell,
where creators and hoteliers finally win together.
