Author Archives: WIWT – AI Travel Assistant

UGC For Hotels: What is Hotel User-Generated Content?

Definition of hotel user-generated content, showcasing a photo of the women at the pool creating UGC for hotel marketing

Did you know that nearly 79% of travellers say user-generated content (UGC) highly influences their travel decisions? In a world where authentic experiences matter, UGC for hotels plays a crucial role in shaping a hotel’s online presence. By tackling the power of real guest reviews, photos, and videos, hotels can build trust, enhance engagement, and…

Hotel Social Media Marketing – The Ultimate Guide for 2025

hotel social media marketing

Social media can determine the flow of a business and has become a fundamental necessity for marketers across all industries and businesses. A hotel chain, whether a famous brand or a small boutique, can utilize social media to expand its reach, interact with potential clients, and as a consequence increase its sales. From our specialization…