Is your hotel taking advantage of TikTok’s massive reach? With over 1 billion active users, TikTok is changing how people discover new travel destinations, hotels, and experiences. It’s no longer just a platform for dancing—it’s a powerful marketing tool for hotels looking to connect with travelers in a fun, engaging way.
From our perspective as a hotel marketing solution, we’ve seen hotels go viral overnight, gaining thousands of new followers and potential guests just from one great TikTok video. But success on TikTok isn’t random—you need strategic, creative content that captures attention and keeps people watching.
In this WIWT guide, we’re sharing 50+ TikTok social media post ideas for hotels that will help you create engaging content, boost your visibility, and drive more bookings. Let’s get started!
Article Summary:
- General TikTok Best Practices for Hotels
- Best TikTok Social Media Post Ideas for Hotels
- Hotel Room & Property Tours
- Behind-the-Scenes Content
- Guest Experiences & Testimonials
- Day in the Life at the Hotel
- Staff Introductions & Fun Challenges
- Travel Tips & Local Guides
- Trending TikTok Challenges & Sounds
- Before & After Transformations
- Food & Beverage Highlights
- Unique Hotel Features & Amenities
- Packing & Travel Hacks
- Interactive Q&A & Myth-Busting
- TikTok vs. Reality (Hotel Edition)
- User-Generated Content (UGC) Features
- Hotel Pet-Friendly Content
- Our Final Take on TikTok Social Media Post Ideas for Hotels
Key Takeaways
- Short, engaging videos work best—keep content under 30 seconds for maximum impact.
- Trendy sounds & challenges help increase reach and visibility.
- Authenticity is key—less polished, more real content performs well.
- Consistent posting (3-5 times per week) keeps your hotel visible.
- Hashtags & geotags help new travelers discover your hotel.
General TikTok Best Practices for Hotels
Before we discuss some content ideas, let’s go over some TikTok best practices to help you maximize your hotel for the most engagement, reach, and bookings. Also, check this article if you are looking for ideas for your entire social media strategy.
At WIWT, we’ve discovered what works and doesn’t work in creating a hotel’s presence on TikTok. Use these best practices to be ahead of the competition.
1. Post Short & Engaging Videos (Hook Viewers Fast!)
TikTok is high-speed—you’ve got 3 seconds to grab attention before folks scroll away.
What are some of the best practices for this?
- Make videos under 30 seconds for better retention.
- Start with a hook (e.g., “Did you know our hotel has a secret room?”).
- Use text overlays to guide viewers on a journey through your content.
2. Jump on Trends (Use Popular Sounds & Challenges!)
Trending sounds and challenges boost discoverability.
What are some of the best practices for this?
- Check out TikTok’s Discover page daily for trending sounds.
- Participate in hotel-friendly trends (e.g., “Things Only Hotel Staff Know” or “Expectation vs. Reality”).
- Remix trends to your hotel brand.
3. Utilize Hashtags & Geotags (Get Discovered by Travelers!)
Hashtags enable travelers searching for hotels to find your content.
What are some of the best practices for this?
- Employ #LuxuryHotel, #Staycation, #TravelTok, #HotelLife.
- Geotag your location so TikTok recommends your content to users near you.
- Blend wide and niche hashtags for broader reach.
4. Post Regularly (Stay on the Algorithm’s Radar!)
TikTok rewards continuous posting—dormant accounts vanish.
What are some of the best practices for this?
- Post a minimum of 3-5 times per week.
- Diverse content (trends, stories, tutorials, humor).
- Experiment with different posting times (use analytics for cues).
5. Engage in Comments & Duets (Drive Interactions!)
The more interacting individuals, the greater TikTok favors your videos.
What are some of the best practices for this?
- Reply to every comment to continue conversations.
- Utilize Duets & Stitch options to interact with guest videos.
- Ask followers to name a friend who has to visit your hotel.
THE 20 Best TikTok Ideas & Examples for Hotels
Here we´ve listed 50+ examples of various types of content you can post on TikTok, like User-generated content (UGC), behind-the-scenes posting, seasonal content ideas, and many more!
Check it out:
1. Hotel Room & Property Tours
Why it works: Travelers like to get a glimpse of what they’re booking before they make the reservation.
How to do it:
- Capture a 15-second tour of a newly-renovated suite with upbeat music.
- Utilize a 360-degree spin transition from the front door of the hotel to the best room views.
- Offer a “Budget vs. Luxury” side-by-side comparison of different room types.
2. Behind-the-Scenes Content
Why it works: Gives your audience an insider’s look at how hotels operate behind the scenes.
How to do it:
- Show an employee decorating a honeymoon suite with rose petals.
- Time-lapse your staff preparing an event space for a wedding.
- Shoot a goofy video of your housekeeping team in a “speed clean” competition.
3. Guest Experiences & Testimonials
Why it works: Real guest testimonials build trust and drive bookings.
How to do it:
- Ask guests to interview and share their highlight of their stay.
- Have a montage of happy guest moments, from arrival to the use of hotel amenities.
- Capture a before-and-after photo when a guest views their upgraded suite.
4. Day in the Life at the Hotel
Why it works:Gives a POV sense of what it’s really like to be at your hotel.
How to do it:
- Film “POV: You just woke up in paradise”, with a sunrise shot from the balcony of your hotel.
- Show a guest day from breakfast to a spa treatment to a poolside cocktail.
- Create a slow-motion, relaxing video of a guest’s peaceful morning routine at the hotel.
5. Staff Introductions & Fun Challenges
Why it works: Makes your brand more human and relatable.
How to do it:
- Make “Meet the Team” introductions, where staff members share interesting facts about themselves.
- Have your bartender try to make a cocktail within 10 seconds.
- Challenge your front desk staff to interview a guest for a speedy Q&A to guess their dream destination.
6. Travel Tips & Local Guides
Why it works: Individuals on TikTok like to discover new places and insider travel secrets.
How to do it:
- Make a “3 Hidden Gems Near Our Hotel” video using scenic shots.
- Release a “24 Hours in [Your City]” travel itinerary with hotel partnerships.
- Provide insider advice like the best time to visit a major landmark without the crowds.
7. Trending TikTok Challenges & Sounds
Why it works: Trends on TikTok help your content get discovered by others.
How to do it:
- Take advantage of a popular dance challenge and film it in front of the pool.
- Hop on a funny voice-over trend and pair it with everyday hotel moments (e.g., “When you ask for an early check-in but your room isn’t ready”).”
- Get on the “This or That” challenge, comparing room styles or vacationing styles.
8. Before & After Transformations
Why it works: Engaging transformation videos are TikTok favorites.
How to do it:
- Make a room renovation time-lapse, from construction to suite of luxury.
- Record housekeeping turning a messy room into an immaculate refuge.
- Make a “Before & After” glow-up of the hotel lobby decked out for a holiday.
9. Food & Beverage Highlights
Why it works: Mouth-watering food content is something TikTok fans crave.
How to do it:
- Shoot your chef making a signature dish in slow motion.
- Capture a bartender making a fire-infused cocktail or color-changing drink.
- Create a “TikTok Made Me Try It” video, highlighting a trendy dish at your hotel restaurant.
10. Unique Hotel Features & Amenities
Why it works: People like to try new, unique hotel perks.
How to do it:
- Highlight a trendy infinity pool with a drone shot.
- Create a time-lapse of a guest getting pampered at your high-end spa.
- Offer a behind-the-scenes tour of the sunset view from your rooftop bar.
11. Packing & Travel Tips
Why it works: Practical, shareable content flourishes on TikTok.
How to do it:
- Post a “5 Must-Pack Items for a Beach Holiday” tutorial.
- Show how to pack a week-long vacation into a suitcase in a streamlined way.
- Reveal a “Things Guests Always Forget to Pack” list with funny clips.
12. Interactive Q&A & Myth-Busting
Why it works: Interactive questions encourage followers to keep interacting with your content.
How to do it:
- Answer a top guest question like “How early can I check in?” with a funny skit.
- Bust a myth like “Are hotel mini-bars really overpriced?” with a price comparison.
- Sing duet with a follower’s comment or question about your hotel.
13. TikTok vs. Reality (Hotel Edition)
Why it works: People love when the humor is relatable on TikTok.
How to do it:
- Show a guest’s “dream beach vacation” compared to being sunburned in 10 minutes.
- Show “Expectation vs. Reality” of an order for midnight room service.
- Pair up a nicely set-up hotel photo with a real-life messy suitcase on the ground.
14. User-Generated Content (UGC) Features
Why it works: People like seeing real guests having fun during their stay.
How to do it:
- Feature a guest’s romantic proposal video during their stay.
- Highlight a guest’s TikTok of their favorite hotel amenity.
- Highlight guest-created “day in the life” content at your hotel.
Our Final Take on TikTok Social Media Post Ideas for Hotels
TikTok is more than an app—it’s a hotel marketing game-changer.
What you post matters…
As a hotel marketing solution, skyrocket their visibility, attract younger travelers, and drive bookings with the right TikTok content.
Apply these WIWT 50+ post ideas to engage your audience, reveal your hotel’s personality, and make your brand memorable.
Now, it’s time to stop guessing and start posting!
Looking for more content inspiration? These Instagram post ideas for hotels can help you expand your strategy across platforms.
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About WIWT
WIWT - Wish I Was There is an AI powered Hotel Marketing Solution.
With our cutting edge Travel Affiliate Program technology hotels can easily connect to influencers, content creators and our AI Travel Assistant.
