Struggling to come up with fresh hotel social media post ideas?
You’re not alone.
With so many platforms to manage and trends constantly changing, it’s easy to run out of creative content that actually gets results.
From our perspective as a hotel marketing solution, we know that simply posting photos of your rooms isn’t enough anymore.
Travelers today are making decisions based on the content they see online, and glowing hotel reviews can make all the difference. Social media isn’t just a trend—it’s shaping the way we explore the world.
- 75% of travelers let social media influence their choice of destination. (Statista)
- 97% of millennials can’t resist snapping and sharing vacation photos or videos. (Toppan)
- 70% of on-the-go millennials book hotels straight from their smartphones—so if your site isn’t mobile-friendly, you’re missing out! (Emersion Wellness)
To truly stand out, you need engaging, scroll-stopping content that connects with travelers, shares your hotel’s unique story, and ultimately drives bookings.
Whether you’re promoting user-generated content (UGC), launching creative campaigns with hotel influencer marketing, or looking for ways to step up your hotel social media marketing, having fresh post ideas ready is essential.
In this guide, we’re sharing 18 powerful social media post ideas designed to grow your audience, boost engagement, and turn followers into future guests.
Let’s get started! 🚀
Article Summary:
- Key Takeaways
- General Social Media Best Practices for Hotels
- Best Hotel Social Media Post Ideas
- Behind-the-Scenes Content
- Guest Testimonials & Reviews
- User-Generated Content (UGC)
- Hotel Room & Amenity Showcases
- Destination Highlights & Local Travel Guides
- Seasonal & Holiday-Themed Posts
- Limited-Time Deals & Flash Sales
- Food & Beverage Spotlights
- Staff Spotlights & Fun Challenges
- Interactive Polls, Quizzes & Q&A Sessions
- Travel Tips & Packing Hacks
- Live Streams & Virtual Tours
- Social Media Contests & Giveaways
- Sustainability & Eco-Friendly Initiatives
- Throwback & Nostalgic Content
- Influencer & Travel Blogger Collaborations
- POV (Point of View) Videos from a Guest’s Perspective
- Fun & Engaging Instagram vs. Reality Content
- Our Final Take on Hotel Social Media Post Ideas
Key Takeaways
- Social media is your hotel’s digital storefront—what you post shapes how guests perceive your brand.
- User-generated content (UGC) and guest testimonials build trust and influence potential bookings.
- Video content (Reels, TikToks, live streams) performs better than static images.
- Interactive posts (polls, quizzes, and Q&As) increase engagement and make your brand more approachable.
- Posting consistently is key—aim for at least 3-5 posts per week per platform.
General Social Media Best Practices for Hotels
Before diving into specific content ideas, here are some essential best practices to help your hotel make the most of social media.
1. Use High-Quality Visuals
📸 Why it matters: Social media is all about visuals. Blurry or poorly lit photos won’t cut it.
Your photos and videos are the first impression people get of your hotel. If your content doesn’t look amazing, people will just keep scrolling.
Best practices:
- Invest in professional photography for key shots like rooms, pools, dining areas, and event spaces. It’s worth every penny.
- Shoot with bright, natural lighting. Early morning and late afternoon (“golden hour”) are your best friends.
- Ditch stock photos—they feel fake. Authentic, real moments from your actual property always perform better.
2. Post Consistently
📅 Why it matters: The more you post, the more your content gets seen.
The algorithm loves consistency. If you disappear for weeks, so does your reach.
Best practices:
- Post at least 3-5 times per week on each platform to stay top of mind.
- Use a content calendar so you never run out of ideas and can plan around important dates and seasons.
- Repurpose content everywhere. One TikTok video can become an Instagram Reel, a Facebook post, and even a Pinterest Pin.
3. Engage with Your Audience
💬 Why it matters: Social media is a two-way conversation. Engagement boosts visibility in platform algorithms.
Talking with your followers (not at them) makes your brand feel human and approachable.
Best practices:
- Reply to every comment, DM, and tagged mention. Even a simple “Thank you!” goes a long way.
- Repost user-generated content (UGC) from guests with a quick shoutout. This builds trust and encourages others to share their own experiences.
- Use interactive features like polls (“Which suite would you stay in?”), Q&As (“Ask us anything about our hotel!”), and quizzes to keep your audience participating.
4. Leverage Video & Reels
TikTok rewards continuous posting—dormant accounts vanish. Check this article if you want more ideas for your TikTok strategy.
🎥 Why it matters: Video content gets more engagement than static images.
Video is king on nearly every platform. It stops the scroll and shows your hotel’s vibe better than photos ever could.
Best practices:
- Post short-form videos (15-30 seconds) that showcase your property, like walking into your lobby, pouring a signature cocktail, or showing off sunrise views from the balcony.
- Use trending sounds and hashtags to increase your reach and ride the wave of popular content.
- Don’t stress about making it perfect. Authentic, behind-the-scenes clips of your team setting up an event or flipping a room connect better than overproduced ads.
5. Use Hashtags & Location Tags
🔍 Why it matters: Hashtags and geotags help travelers discover your hotel.
If you’re not using the right tags, your content isn’t reaching new people.
Best practices:
- Use a combo of broad hashtags (#LuxuryHotel, #TravelGoals) and local hashtags (#StayInParis, #NYCTravel) to hit both global and local travelers.
- Always geotag your hotel’s location in posts and Stories. It makes your content show up when people explore that area.
- Encourage guests to tag your hotel when they share their stay. Consider offering perks like a free drink for anyone who tags your location.
6. Track Performance & Adjust Strategy
📊 Why it matters: What gets measured, gets improved.
Without checking your numbers, you’re just guessing what works.
Best practices:
- Use tools like Instagram Insights, TikTok Analytics, and Facebook Business Suite to track reach, saves, shares, comments, and profile visits.
- Identify your top-performing posts and create more of that type of content. (If people loved a pool tour, do another one!)
- Adjust your posting times to when your audience is most active. This is usually evenings and weekends for hotels.
Best Hotel Social Media Post Ideas
1. Behind-the-Scenes Content
🎬 Why it works: Gives followers a raw, authentic look at your hotel’s daily operations. Guests love to see what happens beyond the lobby doors—it makes your hotel feel more personal and relatable.
How to do it:
- Post a time-lapse of your team setting up for a wedding, conference, or themed dinner event.
- Share a “morning at the hotel” video featuring breakfast prep, housekeeping turning over rooms, and guests arriving for check-in.
- Film a fun staff blooper reel—showing funny, lighthearted moments that happen during the workday. (Think towel-folding fails or behind-the-scenes dance-offs.)
2. Guest Testimonials & Reviews
🛎️ Why it works: Social proof builds trust and influences potential guests. People want to hear from real guests before they book.
How to do it:
- Film quick, authentic video testimonials of guests sharing their favorite part of their stay.
- Design graphic posts with glowing reviews layered over high-quality photos of the guest’s room or view.
- Capture a guest’s live reaction as they enter their suite for the first time—especially if it’s a surprise upgrade or honeymoon package.
3. User-Generated Content (UGC)
📸 Why it works: Guests love to see real people enjoying their stays before booking. UGC is more authentic and relatable than branded content.
How to do it:
- Repost guest photos and videos with a warm thank-you and tag them in the caption.
- Launch a branded hashtag like #StayAtHotelX and encourage guests to use it when posting about their trip.
- Feature a weekly “Guest of the Week” highlighting a traveler’s experience with their own words and photos.
4. Hotel Room & Amenity Showcases
🏨 Why it works: Travelers want to see what they’re booking before making a decision. Beautiful, detailed visuals help them imagine their stay.
How to do it:
- Film a smooth 30-second walkthrough of a luxury suite, highlighting key features like the balcony view or soaking tub.
- Share before-and-after renovation photos to show off recent upgrades.
- Post a “Room With a View” series showing different perspectives from your property—like cityscapes, beach views, or mountain backdrops.
5. Destination Highlights & Local Travel Guides
🗺️ Why it works: Guests often look for local recommendations before booking. Providing value makes your hotel feel like an expert on the area.
How to do it:
- Share a “Hidden Gems Near Our Hotel” post spotlighting lesser-known cafes, parks, and boutiques.
- Create a “Perfect Weekend in [Your City]” carousel with a day-by-day itinerary.
- Film a POV “Walk With Us” video tour from your hotel to nearby attractions.
6. Seasonal & Holiday-Themed Posts
🎄 Why it works: Seasonal content creates urgency and drives engagement. People love holiday vibes and limited-time experiences.
How to do it:
- Announce exclusive holiday packages like “Christmas in Paradise” or “Spooky Halloween Getaways.”
- Post time-lapse videos of your lobby transforming with seasonal decorations.
- Share a “New Year’s Eve Countdown” Reel from your rooftop party.
7. Limited-Time Deals & Flash Sales
🔥 Why it works: Urgency drives bookings and increases engagement. Nobody wants to miss out.
How to do it:
- Announce a 24-hour flash sale on Instagram Stories with a countdown sticker.
- Offer exclusive social media follower discounts.
- Create fun, FOMO-driven posts like “Rooms are going FAST. Book now or miss out!”
8. Food & Beverage Spotlights
🍽️ Why it works: Food content dominates on social media. Mouthwatering dishes and craft cocktails stop the scroll and give future guests a taste of what to expect.
How to do it:
- Share slow-motion videos of your chef plating your signature dish, complete with sizzling sounds and steam rising off the plate.
- Launch a “Cocktail of the Week” series featuring your bartenders mixing up creative drinks. Bonus points for using trending music.
- Post “morning vibes” content from your breakfast buffet or Sunday brunch. Pan over fresh pastries, coffee, and fruit.
9. Staff Spotlights & Fun Challenges
👨🍳 Why it works: People connect with people. Introducing your team makes your hotel feel warm, welcoming, and human.
How to do it:
- Post quick video interviews with staff answering fun questions like “What’s your favorite menu item?” or “Best thing about working here?”
- Run a playful “hotel vs. hotel” challenge—maybe housekeeping vs. front desk in a bed-making race or cocktail competition.
- Share videos of your bartenders showing off their skills, like a speed challenge to make the perfect mojito in under 10 seconds.
10. Interactive Polls, Quizzes & Q&A Sessions
📊 Why it works: Engagement is everything on social media. Polls, quizzes, and Q&As invite people to participate, which boosts your reach and builds a community.
How to do it:
- Use Instagram Story polls to ask guests to vote on new menu ideas, like “Should we add avocado toast or pancakes to brunch?”
- Post a “Guess the Landmark” quiz featuring blurred photos of nearby attractions and reveal the answer in the next slide.
- Go live with your general manager or head chef to answer FAQs about the hotel, local tips, or upcoming events.
11. Travel Tips & Packing Hacks
🛄 Why it works: Helpful, practical content gets saved and shared. When you help people plan better trips, they remember you—and often book with you.
How to do it:
- Share a “What to Pack for a Beach Vacation” checklist as a carousel post or Story. Include helpful extras like sunscreen, sandals, and a reusable water bottle.
- Film a “5 Things You Should Never Forget When Traveling” video, from power adapters to travel-size toiletries.
- Create packing hack posts with tips like rolling clothes to save space or bringing a portable luggage scale.
12. Live Streams & Virtual Tours
📡 Why it works: Live content feels exclusive and interactive. It gives followers a chance to experience your hotel as if they were there—right from their phones.
How to do it:
- Go live from your rooftop bar during golden hour and chat with followers in real-time. Show off the sunset, the cocktails, and the vibe.
- Host a “Live Room Tour” walking through your most popular suites and answering questions as people tune in.
- Show off nearby festivals or markets, and give local tips during the tour.
13. Social Media Contests & Giveaways
🎁 Why it works: Giveaways get big engagement fast. They attract new followers, encourage shares, and keep your audience active.
How to do it:
- Run a “Tag a Friend to Win a Free Night” giveaway, where entries come from tagging others in the comments.
- Offer exclusive discounts for everyone who enters the contest. Even if they don’t win, they’ll still consider booking.
- Host a best-photo contest where guests submit their favorite pictures from their stay and vote on the winner.
14. Sustainability & Eco-Friendly Initiatives
🌱 Why it works: Travelers are paying more attention to sustainability. Showing your eco-efforts makes you more appealing to conscious guests who want to support responsible brands.
How to do it:
- Highlight your green initiatives, like solar panels, plastic-free policies, water-saving systems, or in-room recycling.
- Post “Sustainable Travel Tips” for guests—like bringing reusable water bottles, turning off lights, or choosing eco-friendly toiletries.
- Share a day-in-the-life video of your eco team working behind the scenes to reduce waste or manage composting.
15. Throwback & Nostalgic Content
📸 Why it works: Nostalgic content creates emotional connections and gives followers a sense of your hotel’s history, charm, and personality. People love a good “look how far we’ve come” moment.
How to do it:
- Post a “Then & Now” photo carousel showing how your lobby, pool, or suites have transformed over the years.
- Feature a historical photo of your hotel, or your neighborhood, with a fun fact about its history.
- Share a throwback guest story—maybe someone who’s been visiting your hotel for 20+ years.
16. Influencer & Travel Blogger Collaborations
🌍 Why it works: Influencers expand your reach to highly engaged audiences who trust their recommendations. They help tell your hotel’s story through fresh eyes.
How to do it:
- Invite a local or travel influencer for a weekend stay and have them document their entire trip.
- Share the influencer’s Reels, TikToks, and posts on your feed and Stories (with permission).
- Offer their followers an exclusive discount code like INFLUENCER10 for 10% off direct bookings.
17. POV (Point of View) Videos from a Guest’s Perspective
👀 Why it works: Immersive, first-person content pulls people into the experience. It helps potential guests visualize themselves at your hotel—and that’s the first step to booking.
How to do it:
- Film a “POV: Waking Up in a Luxury Suite” video, starting from the morning alarm to coffee on the balcony.
- Capture a guest’s journey from check-in to lounging by the pool with a drink in hand.
- Share a “Day in the Life” at your hotel from the perspective of a honeymoon couple, business traveler, or family on vacation.
18. Fun & Engaging Instagram vs. Reality Content
🤣 Why it works: People love relatable, behind-the-scenes moments. Showing the “perfect Instagram shot” next to the “real-life chaos” makes your brand feel human, approachable, and fun. Plus, this type of content gets tons of shares and saves because everyone’s been there. Check this article if you want more ideas for a great Instagram strategy.
How to do it:
- Post a side-by-side Reel showing your staff perfectly setting up a poolside brunch… and the wind immediately blowing everything over.
- Share the picture-perfect wedding setup on the lawn—followed by the team sprinting to cover it during a surprise rainstorm.
- Film a carousel post with “Expectation vs. Reality” moments, like getting that flawless sunrise balcony shot vs. the 10 alarm snoozes it took to wake up for it.
Our Final Take on Hotel Social Media Post Ideas
Social media isn’t just a platform—it’s your hotel’s digital storefront.
What you post matters… a lot.
From our perspective as a hotel marketing solution, we’ve seen firsthand how engaging, creative content can boost bookings, build trust, and set hotels apart from the competition.
By using these 18 social media post ideas, you can connect with your audience, showcase your hotel’s personality, and make your brand impossible to forget.
Need more inspiration? Check out our strategies for hotel content marketing and take your social game even further.
Now it’s time to stop guessing and start posting! 🚀
Good luck and happy posting! 😉
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About WIWT
WIWT - Wish I Was There is an AI powered Hotel Marketing Solution.
With our cutting edge Travel Affiliate Program technology hotels can easily connect to influencers, content creators and our AI Travel Assistant.
