So, you’re a travel creator who wants to earn affiliate income by travelling.
You’ve got the posts, the views, the wanderlust. And now it’s time to turn that passion into real income. But not every travel affiliate program is created equal. Some are clunky. Some are slow to pay. Some make you feel like you’re shouting into the void for a cut that’s so low, it basically wouldn’t even be worth your time!
That’s why we at WIWT have put together the ultimate list of the best travel affiliate programs with some truly exceptional winners out there. From the many programs out there, these platforms offer smartest ways to monetize your audience without selling your soul😈.
🚀 The Top Travel Affiliate Programs for Creators
- WIWT – Travel Shop Affiliate Program (for creators who want more than links)
- Booking.com Affiliate Program
- Expedia Affiliate Program
- Tripadvisor Affiliate Program
- Viator Affiliate Program
- Travelpayouts Affiliate Network
- GetYourGuide Partner Program
- Agoda Affiliate Program
- World Nomads Insurance Affiliate
- Sandals Resorts Affiliate Program
- G Adventures Affiliate Program
- Trip.com Affiliate Program
- KAYAK Affiliate Program
- Omio Partner Program
- Hotels.com Affiliate Program
- Klook Affiliate Program
Before deep diving into these, there are two things you should keep in mind when choosing an affiliate marketing program:
- Commission Rate
- Cookie Duration
Cookie duration refers to how long your link can earn you money. For example, if a platform offers a 30-day cookie, and someone clicks your link but books on day 31, you earn nothing. Booking should be made within those 30 days. That’s why cookie duration matters.
Luckily, some programs don’t limit how long your link earns you money. With WIWT, there’s no time limit on cookie duration. It doesn’t matter if your audience books today, next month, or even later, as long as they use your link, you get paid.
WIWT – WISH I WAS THERE (The Travel Shop for Creators)
We built WIWT for travel creators who want to skyrocket their travel brand to the next level. With us, you get your own branded travel shop (with the heavy lifting done by our Travel Shop tech)—with your own brand colours, your logo, and your vibe. Show off your favourite hotels, resorts, and experiences. Drop links to your shop in your bio or story, add widgets on your blog or website, and let the bookings roll in.
Also, as a hotel marketing solution ourselves, we know what works best for both hotels and creators—combining expert insight with strategies like hotel affiliate marketing to maximize visibility and bookings.
- 💰 Commission Rate: Commission share 50/50 between you and WIWT (yes, we offer the industry-leading commission split, can you believe it🤯
- ⏳No time limit on cookie duration: It doesn’t matter if your audience books today, next month, or even later. If they use your link, you will earn the commission.
- How does it work: Simple, you’re the storefront. No middlemen, no redirects. Just one slick dashboard where you can track every single booking and every single cent you earn. You stay in control. Always. Never lose track of any of your followers by sending them to another platform!
- 🏩 Category: Travel Shop Platform (2+ million hotels, resorts, villas—if it exists, it’s probably in your shop) Never miss an opportunity to promote a hotel that you love.
When exploring different travel affiliate programs, it’s important to consider factors like commission rates, cookie durations, and brand reputation. These elements can significantly influence your earning potential and long-term success as an affiliate in the travel space.
Travel affiliate programs are a powerful way for creators, bloggers, and influencers to monetize their audience without creating their own products. With the right program, even casual recommendations can turn into a reliable income stream over time.
Booking.com Affiliate Program
Booking.com is a major player in the travel industry, offering a vast selection of accommodations worldwide. Their affiliate program provides access to various tools, including deep linking and banner integration.
- 💰 Commission Rate: 4%
- 🍪 Cookie Duration: Session-based
- 🏩 Category: Booking platform (hotels, flights, cars)
Note: The session-based cookie means you only earn commissions if the user completes a booking during the same session, which can limit potential earnings.
Expedia Affiliate Program
Expedia offers a comprehensive range of travel services, including flights, hotels, and vacation packages. Their affiliate program provides varying commission rates depending on the product category.
- 💰 Commission Rate: 2% – 6%
- 🍪 Cookie Duration: 7 days
- 🏩 Category: Full-service OTA (flights, hotels, packages)
Note: The 7-day cookie duration is relatively short, which may affect long-term conversion tracking.
Tripadvisor Affiliate Program
Tripadvisor is renowned for its extensive collection of travel reviews and recommendations. Tripadvisor’s affiliate program allows partners to earn commissions by referring users to book hotels and experiences through their platform. Affiliates benefit from a 14-day cookie duration for hotel bookings and a 30-day window for experiences. The program is managed via CJ Affiliate, providing access to various promotional tools.
- 💰 Commission Rate: 50%
- 🍪 Cookie Duration: Two weeks
- 🏩 Category: Travel reviews, hotels, tours, activities
Note: The commission structure is split between experiences and hotel bookings, which may require strategic promotion to maximize earnings.
Viator Affiliate Program
Viator, a Tripadvisor company, specializes in tours and activities, offering affiliates the opportunity to earn commissions on a wide range of experiences. The program provides a 30-day cookie duration, allowing affiliates to benefit from user referrals within that period. Affiliates can access a variety of tools to promote Viator’s offerings.
- 💰 Commission Rate: 8%
- 🍪 Cookie Duration: 30 days
- 🏩 Category: Tours and activities
Note: While Viator offers a broad selection of experiences, competition in this niche can be intense, requiring targeted marketing efforts.
Travelpayouts
Travelpayouts is an affiliate network that connects partners with multiple travel brands, simplifying the process of promoting various services.
With them, you can implement several affiliate marketing strategies, such as a hotel affiliate strategy, for example.
- 💰 Commission Rate: Varies by partner
- 🍪 Cookie Duration: Varies
- 🏩 Category: Flights, hotels, insurance, etc.
Note: As a network, commission rates and cookie durations vary, so affiliates need to assess each partner program individually.
One of the best things about travel affiliate programs is their flexibility—you can promote anything from flights and hotels to luggage and travel insurance. This variety allows you to tailor your promotions to your specific audience and niche.
GetYourGuide Partner Program
GetYourGuide offers a partner program that enables affiliates to promote a vast array of tours and activities worldwide. Affiliates earn commissions on bookings made through their referral links, with access to promotional materials and tools. The program supports partners in monetizing travel-related content effectively.
- 💰 Commission Rate: 8%
- 🍪 Cookie Duration: 30 days
- 🏩 Category: Activities and experiences
Note: The platform’s focus on experiences means it’s essential to align promotions with audience interests to drive conversions.
Agoda Affiliate Program
Agoda’s affiliate program allows partners to earn commissions by referring users to book accommodations through their platform. Affiliates benefit from a wide selection of properties and competitive rates, enhancing the appeal to potential customers. The program provides various tools to integrate Agoda’s offerings into affiliate websites.
- 💰 Commission Rate: Up to 7%
- 🍪 Cookie Duration: 30 days
- 🏩 Category: Hotel booking platform
Note: The commission rate can vary based on booking volume, and the program is primarily geared toward website owners rather than social influencers.
World Nomads Affiliate Program
World Nomads offers a travel insurance affiliate program managed through CJ Affiliate, providing a 60-day cookie window. Affiliates earn a flat commission for each quote referred, with rates influenced by reach, audience size, and lead quality. The program also offers co-branding opportunities and regional support for affiliates.
- 💰 Commission Rate: From $0.83 per quote
- 🍪 Cookie Duration: 60 days
- 🏩 Category: Travel insurance
Note: The commission is based on quotes rather than completed purchases, which may result in lower earnings per referral.
Sandals Resorts Affiliate Program
Sandals Resorts’ affiliate program offers a 4% commission rate on all sales within a 60-day cookie window. Affiliates benefit from promoting a well-known brand, with many resorts offering amenities like PADI® certified scuba diving and inclusive green fees at golf resorts. The program’s three-month EPC of $137.99 indicates strong earning potential for affiliates.
- 💰 Commission Rate: Starting at 4%
- 🍪 Cookie Duration: 60 days
- 🏩 Category: Luxury hotel affiliate program
Note: The niche focus on luxury travel may limit the target audience, requiring specialized marketing strategies.
G Adventures Affiliate Program
G Adventures provides an affiliate program that allows partners to promote small-group adventure tours worldwide. Affiliates earn commissions on bookings made through their referrals, with access to a range of promotional tools. The program supports affiliates in targeting travelers seeking unique and immersive experiences.
- 💰 Commission Rate: 6% per sale
- 🍪 Cookie Duration: 60 days
- 🏩 Category: Adventure and group travel tours
Note: The specialized nature of adventure travel may necessitate a targeted audience to achieve optimal conversions.
Trip.com Affiliate Program
Trip.com’s affiliate program enables partners to earn commissions by referring users to book flights, hotels, and other travel services. Affiliates benefit from a wide range of products and competitive pricing, appealing to a global audience. The program offers various tools to assist affiliates in their promotional efforts.
- 💰 Commission Rate: 1–5.5%
- 🍪 Cookie Duration: 7 – 30 days
- 🏩 Category: Full-service OTA (Asia-focused)
Note: The platform’s primary focus on the Asian market may require affiliates to tailor their content to that audience.
As more consumers turn to digital platforms for travel planning, travel affiliate programs continue to grow in popularity. Whether you’re new to affiliate marketing or looking to expand your portfolio, these programs offer scalable opportunities for revenue.
KAYAK Affiliate Program
KAYAK’s affiliate program allows partners to earn commissions by directing users to search and book travel services through their platform. Affiliates can leverage KAYAK’s comprehensive search capabilities, covering flights, hotels, car rentals, and more. The program provides tools and resources to integrate KAYAK’s services into affiliate websites.
- 💰 Commission Rate: 50%
- 🍪 Cookie Duration: 30 days
- 🏩 Category: Flights, hotels, rental cars (search engine)
Note: Affiliates must reach a $500 payment threshold before receiving commissions, which may delay earnings.
Omio Partner Program
Omio offers a partner program that enables affiliates to promote train, bus, and flight bookings across Europe. Affiliates earn commissions on bookings made through their referrals, with access to a range of promotional materials. The program supports partners in targeting travelers seeking convenient transportation options.
- 💰 Commission Rate: 6%
- 🍪 Cookie Duration: 30 days
- 🏩 Category: Transport booking (trains, buses, flights)
Note: The platform’s focus on ground transportation may limit commission opportunities compared to full-service travel agencies.
Hotels.com Affiliate Program
Hotels.com’s affiliate program allows partners to earn commissions by referring users to book accommodations through their platform. Affiliates benefit from a vast selection of properties and competitive rates, enhancing the appeal to potential customers. The program provides various tools to integrate Hotels.com’s offerings into affiliate websites.
- 💰 Commission Rate: 4%
- 🍪 Cookie Duration: 7 days
- 🏩 Category: Hotel booking platform
Note: The 7-day cookie duration is relatively short, and affiliates must join multiple programs to target different geographic markets.
Klook Affiliate Program
Klook’s affiliate program enables partners to promote a wide range of travel experiences, including tours, attractions, and local activities. Affiliates earn commissions on bookings made through their referral links, with access to promotional tools and materials. The program supports affiliates in monetizing travel-related content effectively.
- 💰 Commission Rate: 2-5%
- 🍪 Cookie Duration: 30 days
- 🏩 Category: Activities, local tickets, transportation
Note: The platform’s focus on activities may require affiliates to create content that highlights specific experiences to drive conversions.
So.. which affiliate program should you actually trust?
There are a thousand programs out there. Some offer peanuts. Some play games with cookie timers. Some forget you’re even human. Many of them offer a wide range of promotional assets, including banners, widgets, and deep linking tools. These resources make it easier for content creators and bloggers to drive conversions and grow their passive income through travel-related content.
But here’s the thing: real creators deserve real money—and a platform that actually respects their hustle. As a hotel distribution channel, we know what are the keys to connect creators and hotels in the best possible ways.
That’s why WIWT hits different. You get 50% commissions (yes, we split it evenly like adults), no cookie expiry nonsense (your link = your money, whenever), and your own Travel Shop dressed in your brand’s full-on personality.
It’s not just a tool. It’s a stage for your travel brand to glow up, stand out, and cash in.
Start to check out what joining a hotel affiliate marketing program can bring you today!
About WIWT
WIWT - WISH I WAS THERE is revolutionizing the way travel is sold. Via the WIWT Social Selling Platform, both influencers and hotels generate incremental income by selling hotel rooms via social media.
Influencers motivate their followers to book hotel deals in their private travel shop and make a commission on every sale.
WIWT is at the forefront of AI adoption in travel, bridging the gap between social media marketing and hotel distribution.
Monetize your content with the WIWT Travel Shop!
