The Power of Travel Creators to Drive Trip Decision Making

Amsterdam, August 1, 2024

Why WIWT is Your Hotel’s Secret Weapon

The travel industry is undergoing a seismic shift. No longer are glossy brochures and travel agent recommendations the sole drivers of bookings. Today, travel creators wield immense influence over consumer decisions, shaping perceptions and inspiring wanderlust through captivating content. For hotels looking to boost conversions, harnessing the power of these digital storytellers is no longer optional – it’s essential.

Why Travel Creators are the New Kingmakers

Travel creators, with their authentic voices and engaging narratives, have built strong communities of loyal followers who trust their recommendations. This trust translates into tangible results for businesses. Here’s why:

  • Authenticity Breeds Trust: Unlike traditional advertising, travel creators offer genuine experiences and perspectives, fostering a deeper connection with their audience. This authenticity builds trust, making their recommendations more impactful.
  • Targeted Reach: Creators often cater to niche audiences, allowing hotels to reach specific traveler demographics with laser precision. Whether it’s luxury travelers, adventure seekers, or budget-conscious backpackers, there’s a creator out there with the perfect audience for your property.ç
  • Inspiring Visual Storytelling: From stunning photography to captivating videos, travel creators are masters of visual storytelling. Their content transports viewers to your destination, showcasing your hotel’s unique charm and amenities in a way that words simply cannot.

Stats that Speak Volumes:

  • 67% of followers consider creators helpful for travel advice, ranking third behind online travel agencies (70%) and friends and family (72%). (Source: Phocuswright’s “The Creator Effect”)
  • Converters (those who made a recent booking due to social media) are more likely to be influenced by creators than friends and family (64%) or OTAs (67%). (Source: Phocuswright’s “The Creator Effect”)
  • 43% of converters recall an influencer or creator partnership that influenced their trip choices. (Source: Phocuswright’s “The Creator Effect”)

WIWT: Empowering Hotels to Leverage Creator Power

WIWT (Wish I Was There) is an AI-driven hotel marketing solution that bridges the gap between hotels and travel creators. By leveraging cutting-edge technology, WIWT changes the game:

  • Amplify Your Reach: WIWT leverages creator content across multiple social media channels, ensuring maximum visibility and impact for your hotel.
  • Streamlining Collaboration: WIWT AI algorithms analyze creators based on audience demographics, content style, and engagement rates, ensuring hotels are featured with the right audience.
  • Maximize ROI: With our no risk model, hotels can work with influencers and content creators on a transaction basis. It is a 100% No Cure No Pay approach partnership bridging the gap between distribution and social media marketing for hotels.

The Future of Hotel Marketing is Here

In today’s digital landscape, travel creators are the driving force behind travel decisions. By embracing WIWT’s AI-powered solution, hotels can unlock the full potential of creator collaborations, driving conversions and achieving unprecedented growth.

Don’t get left behind. Embrace the power of travel creators with WIWT and watch your bookings soar.

About WIWT

WIWT – Wish I Was There is a leading AI travel assistant that connects travelers with personalized experiences. Through its innovative technology and virtually curated content, WIWT inspires and empowers travelers to explore the world with confidence.

It is also an innovative hotel marketing solution, bridging the gap between social media marketing and distribution. It offers a risk free transaction based compensation model.

Contact:

press@wiwt.travel